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LinkedIn Marketing in 2025: Your Guide to Strategy Success

Sterre van Dijk

Many people see LinkedIn as a networking platform, but did you know that it can also be successfully used as a marketing tool? There are over 900 million members on the platform, and it holds an incredible opportunity to build awareness of your brand and to drive traffic to you. But how to do this effectively?


Let's jump into how your 2025 guide on how to make your marketing strategy a success, including how to boost your blog visibility, engage with your target audience, and drive traffic to your website, with our top tips for you to shine on LinkedIn!



LinkedIn marketing strategy 2025


Optimise your profile

Make sure your profile is clear on who you are and what you offer. Mention your product, your blog, and your website. Be clear on your branding. Provide links in your about section to your website, blog and socials. Explain why your product is valuable and what kind of content to expect on your page. Make use of the 'featured' section to show your best work and blog posts.



Create great LinkedIn posts

Write short teaser posts for your blogs, getting the audience interested in reading the whole posts. Maybe a good quote, statistic, or insight. Include calls to action in your posts. Encourage people to click the links to the blogs. Use visuals with the blogs, such as eye catching images or short videos that link to the content of the blogs. You can tag relevant people or companies in the posts to increase visibility.



Make use of LinkedIn articles

You can also publish full blogs as articles on LinkedIn as articles. Adjust the formatting a little to suit the platform and audience. You can also use LinkedIn articles to publish original content relevant to your brand and audience, with links to your website.



Engage, engage, engage!

Join groups related to your brand and comment on posts. Engage with others with the same interests and contribute to discussions. Comment and share on others posts and share your insights to subjects relevant to your brand. This raises your visibility and can increase traffic to your page and website. Reply to all comments on your posts to engage your audience and make them feel connected – build relationships with people.



Make use of LinkedIn features

Polls are not just for Instagram, you can make use of them on LinkedIn too! The same goes for hashtags – use three to five on your LinkedIn to increase visibility on your posts. Be careful not to overdo the hashtags, and keep them relevant to your post and brand.



Build a network

Connect with professionals and other accounts in your industry as a larger network increases potential readers and traffic. When sending connections, send a personalised message with them. Mention how your connection could add value.



Post consistently and be aware of timing

Consistency is key in the world of social media, and LinkedIn is no different. But be careful not to spam! Test out different times and days for posting, such as peak times (mid-morning and early afternoon on weekdays).



Use analytics

Regularly monitor your analytics to check on the performance of your posts and engagement levels. This gives great insight, and you can adjust accordingly. Take a look at what is doing well, as well as what isn't doing as well.



Ready For 2025 LinkedIn Strategy Marketing?

When used effectively, LinkedIn can be incredibly useful for your business and brand. Use our tips above to shine on the platform – optimise your profile, share relevant and valuable content, engage with your network and use all the features to up your game. These can all result in real results for your page, and LinkedIn can become one of your most powerful marketing tools – give it a try!

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