Let’s face it - no single marketing channel is going to do all the heavy lifting when it comes to snagging those customers and leads you want. It’s like trying to win a football match with just a goalkeeper - you need the whole team in play for it to work! That’s why companies need cross-channel digital marketing, mixing and matching different tactics to see what sticks – so enter the full-stack digital marketer!
What Exactly Is a Full-Stack Digital Marketer?
Think of a full-stack marketer as the ultimate marketing multitasker. These professionals have got skills across the whole entire marketing spectrum, from digital marketing to good old fashioned traditional strategies.
While a specialist might rock at SEO or be a social media queen (or king), a full-stack marketer can do it ALL. They plan, they strategise, they execute, and they analyse. They understand what your customers want, they run campaigns across multiple channels, and they tweak everything to perfection based on real data.
Plus, they can even handle the techy stuff like website management and marketing automation. With a full-stack marketer on board, you’re not just keeping up with the marketing game—you’re going to be winning at it!
Why Putting All Your Eggs in One Basket Doesn’t Work
Check out the latest data from HubSpot’s ‘The State of Marketing Report 2024’. It’s clear as day: revenue doesn’t come from just one channel - it’s the result of a well-coordinated multi-channel effort.
So, why splurge on a specialist for every single channel when you can have one full-stack marketer who’s got it all covered? Hiring a full-stack marketer is like getting an all-you-can-eat buffet for the cost of one meal.
You save on costs, reduce the headache of managing a big team, and enjoy a smooth, coordinated marketing strategy that gets results. Plus, with their versatile skill set, full-stack marketers can quickly pivot and adjust your strategy as needed, making sure you’re always ahead of the marketing race.
The Pitfalls of Too Many Cooks in the Kitchen
Having a different person for each marketing channel might sound like a good idea, but it can lead to some serious inefficiencies. When everyone’s focused on their own little corner of the marketing world, things can get muddled.
Messages get mixed, brand voices clash, and the whole strategy starts to feel a bit... well, disjointed. Plus, trying to coordinate all those separate specialists is time-consuming and frustrating. A full-stack marketer, on the other hand, keeps everything in sync, making sure all channels are working together and driving towards the same goals.
Budget friendly – isn’t that what we all want?!
What happens when one channel is slaying? You want to shift more budget that way, right? But if you’ve got different people running each channel, things can get tricky. No one wants to give up their budget, even if it makes sense for the bigger picture.
A full-stack marketer sees the big picture and can easily reallocate resources to where they’ll make the most impact, keeping your strategy nimble and your return of investment high.
So, Meet Seven Purple Mangos!
At Seven Purple Mangos we’re all about providing amazing full-stack marketers who bring their top skills to every aspect of your marketing. From coming up with killer strategies and creating engaging content, to fine-tuning your SEO and running data-driven campaigns, our pros do it all for you!
By partnering with SPM you get the best of both worlds - cost savings and a comprehensive marketing approach that adapts to your brands unique needs. Whether you’re looking to scale up or streamline, our full-stack marketers have the skills to drive growth and deliver results for YOU! So, what are you waiting for? Let us take your brand to the next level with the flexibility and expertise of a full-stack marketer!
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